Welcome to The Duke Clothing Company

Email: sales@dukeclothing.com / Phone: +44 (0) 115 977 0009

Privacy and Security Policy

about us

About Cookies

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What are cookies? Cookies are small text files that are stored on your PC, phone or other web-enabled device when you visit the DUKE website. They are not harmful and do not contain any confidential information, such as your home address, date of birth or credit card details.

Cookies are an essential part of how our site works. Some of these cookies are required by our site to enable you to transact whilst other cookies enable us to give you an enhanced, personalised web experience. By using our site, you also consent to the use of these cookies. Cookies are used on our site for the following reasons:

  • To allow you to securely sign in to your DUKE Account, so that you can use "My Account" features such as order information, making payments and viewing statements.
  • To store the content of your online MY CART whilst you browse the site and to complete an order.
  • To record the areas of the website that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. DUKE uses this information to help make the website more user friendly, develop our site design and to continuously improve the quality of the service we provide.
  • To distribute visitors to our site evenly across platforms to ensure the content is served at the fastest possible speed.

    We also offer you the facility to share your experience on our site through social sites such as Facebook and Twitter. By using these features, you are also consenting to allow cookies from these providers. More information about how these providers use cookies can be found at their websites.

    Are cookies safe? 

    Yes. The information stored in cookies is safe and anonymous. They do not contain any information which could personally identify you and your account security is never compromised. You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu. For a video about cookies visit www.google.co.uk/goodtoknow/data-on-the-web/cookies.

    Can I turn off cookies? 

    DUKE uses cookies to ensure that we provide the best possible standard of service to our online customers. However, as part of our privacy and security policy, we require your consent to use them. 

    To withdraw your consent, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer's hard drive. For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar. 

    It must be noted that if you choose not to consent to the use of cookies, your experience of our site will be severely impaired and many integral aspects of the site, including (but not limited to) adding items to MY CART and accessing your account, will not work at all. 

    Our use of advertisement tracking 

    DUKE is not responsible for the content or privacy policies of third parties or other websites.   

  • Security

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    THE DUKE CLOTHING CO take on-line security very seriously and uses a registered secure site under Verisign Certificate Authority.

    How do we protect your information?

    We use a server certificate (also known as a digital certificate) to assure you of our identity and secure sockets layer (SSL) to encrypt data transmissions.

    If you want to check our certificate/security you can do so using one of the following methods: From your browser when you are within www.dukeclothing.com

    Microsoft Internet Explorer 4 or later

    Click on the gold padlock at the bottom right of your browser to bring up the details of this site's Digital ID.

    Mozilla Firefox

    Click on the yellow padlock at the bottom left of your browser to bring up the security information.


    Click on the padlock within the address bar of your browser to bring up the security information.

    At the Verisign web site

    The Versign web site enables you to validate the security of our pages online, click on the Verisign Secured Seal throughout secure areas of www.dukeclothing.com .

    The security measures described above ensure that all reasonable steps are taken to protect your personal information. However, the nature of the Internet means that an absolute guarantee of security cannot be offered, and you should be aware that there may be a small security risk in exceptional circumstances when disclosing information online.   



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    DUKE are committed to complying with the Data Protection Act 1998 and have published this guide to help you understand how and why DUKE collect information from you, to whom such information is disclosed and what your rights are. If we make changes to this Policy we will notify you by updating this statement on our website. You can access our Website home page and browse our site without disclosing your personal data. However, when you register with DUKE you will be asked to provide certain information about yourself.

    What information do we collect and how do we obtain it?
    We receive information in one of two ways either directly from you when you register with us or from a third party such as credit reference agencies (for example to assess your credit rating).
    If you register with us you will be asked to provide certain information such as your name, address, details of your credit card (only if you are paying by credit card), telephone number and email address so that we can process and fulfil your order, notify you of your order status and inform you of special offers and promotions.

    How do we use your information?

    We use the information that we collect about you to:

    1. Process your orders
    2. Manage your account - see also "Use of credit reference agency information".
    3. Administer this website.
    4. Monitor customer traffic patterns and site usage to help us develop and improve the design and layout of the site.
    5. Notify you about enhancement to our services, such as changes to the website, new services and special offers that may be of interest. We may contact you by mail, telephone or email with offers from THE DUKE CLOTHING CO.   



    Use of Credit Reference Agency Information and sharing of credit information.

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    In the interests of responsible lending and for security purposes we carry out searches with credit reference agencies when you register with DUKE and further searches may be carried out before deciding whether to accept orders and/or grant further credit. The agencies record these searches. We also share information about you and the conduct of your account with credit reference agencies, other lenders and relevant third parties. Information about you and other members of your household and those with whom you are financially linked will be used to verify your identity and for the credit assessment of you and them. We may also use your information for payment recovery or fraud and debt tracing. We will pass on details of defaulting accounts to debt collection agencies. For details of the Credit Reference Agencies that we receive information from and share information with write to the Group Data Protection Manager at Head Office quoting Security and Privacy Enquiry. Who does DUKE disclose the information it collects to? We use information about you for purposes other than the provision of a website shopping facility. As a result we may disclose your information to:

    1. Credit Reference Agencies - for more information see above.
    2. Legal and debt recovery representatives for debt collection and debtor tracing purposes.
    3. Reputable companies to fulfil your order or process your data on our behalf.


    DUKE will not share your information with any other companies for marketing purposes. Please be aware that if we are requested, by the police or any other regulatory or Government authority investigating suspected illegal activities, to provide your information and/or use your information, we are entitled to do so.   


    Keeping in touch with you

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    We want to keep you up to date with information about new ranges, special offers and improvements to this site.

    If you decide you do not want us to contact you, you can request that we stop using your information and that we stop mailing information to you by writing to the Group Data Protection Manager at Head Office quoting Security and Privacy Enquiry.

    You may continue to receive mailings which are already on route to you for a short period of time while your request is being dealt with.   


    Your rights under the Data Protection Act 1998

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    You have a right to access the personal data that we hold on you. If you would like to see a copy please send a £10 fee and a written request to the Group Data Protection Manager at Head Office, quoting Security and Privacy Enquiry. If you think the information we hold on you is incorrect please contact the Group Data Protection Manager at Head Office quoting Security and Privacy Enquiry.   


    Monitoring Communications

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    As part of our efforts to make further improvements to the service we provide to our customers, telephone calls to and from DUKE may be recorded or monitored and used for training purposes. To protect the operation of our computer systems we monitor incoming and out going email.   


    Contact Us

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    If you have any questions relating to this policy or the use by DUKE of personal data please write to the Group Data Protection Manager at Head Office quoting Security and Privacy Enquiry.

    We may also use your information, including shopping habits, to open and run your credit account including payment recovery, fraud prevention and debt tracing and for our marketing.

    We may contact you for marketing purposes by email, mail or telephone with relevant offers from DUKE.

    THE DUKE CLOTHING CO is a trading name of BASSI FASHIONS LTD. Some of the information you provide may be transferred outside the European Economic Area for processing. However, strict rules regarding the confidentiality of security of your information are in place to safeguard it.   


    Changes to the Privacy Policy

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    We keep our privacy policy under regular review and we will place any updates in this webpage. This privacy policy was last updated on 7th December 2012.

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