About The Duke Clothing Co

The Duke Clothing Co. is a division of Bassi Fashions Ltd.

Founded in Nottingham in 1985, we are still a family owned and run company.

We are a world renowned supplier of men’s casualwear, delivering to destinations all over the planet. Widely recognised as EUROPE’S leading branded marketeer of regular and king size men’s clothing.  

Marketing six of the most recognised brands, DUKE LONDON, D555, SPLIT STAR, ROCKFORD, LASER & FUTURE CUT CLOTHS, our heritage of quality, innovation and value for money combined with up to the minute collections has earned us the trust of generations. We deal with varity categories of king sizes, super king sizes and tall sizes clothing solution.

Today the company designs, develops, markets and sells its products all across Europe and to most countries across the world. FASHION FOR MEN OF ALL SIZES is not only a key statement for The Duke Clothing Co. that has remained constant since the company’s establishment in 1985, but is also the company’s philosophy and marketing approach.

Since the company’s inception, The Duke Clothing Co. has been very well known in the UK for its innovative and revolutionary style. This has resulted in the company’s brands enjoying an enviable reputation and has quickly become the No.1 brand of choice for the majority of larger men in EUROPE.

As part of the company's overall growth plan, The Duke Clothing Co. has been further expanding its European and Worldwide presence by appointing more agents and distributors every season.

Today's consumer is more fashion aware and consequently more demanding than ever before. We welcome this challenge and it motivates us to strive for constant innovation and development across our entire range. We keep abreast of these changes as they happen and build them into our design and production programs, ensuring we stay ahead of the game and remain market leaders in our field.

The clear message from consumers. is that they require continued value for money without sacrificing quality or design. They require the widest choice possible of products to reflect their changing lifestyles. The Duke Clothing Co responds to this by offering an extensive range of clothing, from Shirts and T Shirts to Knitwear and Jackets. In addition we have our great collection of fashionable accessories. This currently includes underwear, socks, belts, shoes and loungewear. Recently, we have also developed an exciting range of great fitting stretch jeans, casual bottoms and trousers in a variety of fabrics and finishes that are the perfect complement to our tops collection.

Not content with this wide-ranging product offer, we are delighted to say that uniquely among our competitors, we continue to develop a superb collection of fashionable clothing for the larger or taller man. We run a complete size range in all of our products from size SMALL – 8XL & LT – 3XLT in tops, 28”-70” in bottoms, and 12-15 in footwear.

Today, our products are available in 1455 Stores Worldwide. We service our customers in a number of ways. We sell from stock as well as taking forward orders for up to the minute fashion on our own brands.

We are also able to offer carefully selected businesses a more bespoke process for customers who need it. This can include producing goods under a customer’s own brand.

Having over 30 years’ experience of importing, sourcing is one of our greatest strengths, and puts us in the best place to assist brands and/or retailers with private label work. This can be from the brands/ retailer’s own designs or from ours.

Over the years we have worked with everyone from the largest retailers down to start up brands, covering all product areas from fancy dress for kids to basic t-shirts and everything in between. This is done step by step from the creation of CADs and production samples, right through to processing and delivering into your stores. We can even provide point of sale merchandising and visual displays if required!

We have our own sourcing operations in China, Hong Kong, Bangladesh & India. This enables us to be able to ensure reliability and deliver quality product on time.